Moorpark College Graphic Design

Tonight we will take the first 60 minutes of class to work on our posters. These will be “rough comps,” as we’ll need to refine them and make sure all the information is accurate before moving foward.

The poster should be designed 11″x17″ and can include Photoshop or Illustrator artwork. Be conscientious of:

• who is the poster aimed at
• what are you asking for
• where to submit
• when is the deadline to be established
• why answers the objects of the magazine…
• how to submit-email
  raster images – 10 mb,
  print resolution pdfs

We’ll have an in-class critique, followed by lecture and lab.

Students and faculty are encouraged to submit materials for publication.

Objectives are to promote the represented programs.

Reading-Meggs pp. 98-139

Reading-Nelson pp. 1-28, 146-172

1)    Begin Project 2 – Themed Calendar due week 6

• a)    More on tabs and tables
• b)    Master Pages
• c)    Create Guides
• d)   Page Numbering

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Week 3

1. Photo Retouching Exercises (3,4,5,6)
2. Chapter 6, Photoshop Magic
3. Chapter 7, File Formats & Compression
4. Chapter 8, Scanning Guidelines
5. Discussion (2)

As we enter Week 3, we’ll learn more about making selections in Photoshop. Making and refining selections is critical to the technique of photographic collage, comparable to good old-fashioned cut and paste. We’ll also spend time learning retouching techniques as we study how the various filters and tools can be used to improve the appearance of old or damaged images.

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1. Reading-Meggs pp. 64-97
2. Reading-Layout Essentials – This book is essentially a captioned picture-book and can be read at your own pace.
3. Exercise – magazine layout
4. Duplicate the magazine layout

• Layout to be 3-4 pages
• must be approved by instructor

1. Create a layer that illustrates the grid’s component and struture (Layout Essentials)
2. Create a layer that identifies each of the typographic elements on the page (Nelson, 91–104)
3. Discuss criteria for poster/flyer, due week 3

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Review Syllabus

1)    Discuss Final Project-Graphic Design, Multi-media and photography magazine
2)    Introductions
3)    Introduction to InDesign

• a)     Assignment Sheet and Folder exercise (5,6)

•  Organization of project progress, introduces typography and tables used for forms in InDesign
  (1)  document Setup Dialog
  (2)  rulers
  (3)  ruler guides
  (4)  Columns and margins – specifying and changing
  (5)  Importing text and graphics
  (6)  Resizing and cropping graphics
  (7)  Formatting text – character and paragraph palettes
  (8)  Introduction to Indents and tabs
  (9)  Basic printing

• b)    Typography Overview
  (1)  Character Formatting
  (2)  Paragraph Formatting
  (3)  Tabs & Tables

4)    Discuss Project 1, due week 3

5)    Reading-Meggs pp. 1-63. The visual message from prehistory through the medieval era

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Week 2

PROJECT ONE: Self-Portrait Poster – Trim Size 11”x17” (1,3,4,5,6)
Objectives: Use Photoshop to assemble images and/or part of images that form a multi-faceted picture of “you.”

Due for Critique, Wednesday, Feb. 1 at the beginning of class

1. Software Essentials read pp. 1–46
2. Spheres Exercise (4,5,6)
3. Readings-Chapter 5
4. PROJECT ONE – Self Portrait Poster – due week 6 – (1,3,4,5,6)
   Brainstorm approaches to a self-portrait
   Create thumbnails (3)
5. Discussion (2)

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During our first class session we will take care of the necessary business, but as soon as we wrap that up, we’ll dive right in to discover what this class called Visual Technologies is all about.

You’ll find regular postings here on our class blog so make sure you’re always checking here for updates. You can post here too, once you register and the appropriate privileges are assigned. All students must work with me to post progress proofs on the blog so that we can all share in learning how to use the software that is the basis for most every design-oriented job.

Week 1

1. Syllabus Review
2. Reading-Introduction, Chapter 1 & Chapter 2 (1,2)
3. In-class exercises (1,4,5)
4. The Folder (3,6)
   How to prepare and submit Assignments
5. The Photoshop Workspace (6)
   Photoshop Tools

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This link provides your instructions for the Final Project, which is to be presented at the beginning of class on the date of our Final, Wednesday December 21st from 7-9 p.m.

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Just a few years ago, Leatrice Eiseman’s classic Pantone Guide to Communicating with Color, published in 2000, was out of print. In 2006 Eiseman came out with a second book continuing her color explorations, Color: Messages and Meanings. By that time, used copies of the first color book were going for nearly $200, way too steep for all but the collector.

I recently saw Eiseman’s 2000 book pop up again on Print and How magazines’ mydesignshop.com website in their “Deal of the Century” category.  While it’s a bit too soon to make a hundred-year claim, I have to admit, Print and How magazines are offering those interested in the study of color a truly smoking deal.

Treat yourself and your designer buddies to a priceless holiday gift that you can be sure will be a handy resource for years to come. I’m delighted that I’m able to replace my tattered copy held together by rubber bands with a brand spanking new book for just $4.99. That’s really has got to be the “deal of the century!”

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Tonight we will critique the Multi-cultural Day logo design “contest entries.” Everyone is expected to participate in the critique. You will post your printed images on the rail in the front of the classroom so that everyone has the opportunity to review all of the artwork. See you all at the critique!

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Tonight we’ll continue our exploration of Illustrator’s tools and effects and how to incorporate them into a practical illustrations. We’ll incorporate many of the tools already explored to help in your execution of the Multicultural day logo. You’ll see how gradients are used to simulate chrome in an otherwise difficult photographic situation. We’ll also begin our study of typography and Illustrator’s type handling capabilities.

Illustrator Seal Exercise

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