Scope of Project: Design and produce a set of four 5″x 7″ cards with envelopes, or design square cards at 5.25″ or 6.25″ square with envelopes. You must have printing on the front and the back of the cards…printing on the inside is optional. The cards should be folding cards.
Materials: Your choice, as long as you abide by the following instructions…
The illustrations from each of the four cards must be your own original artwork. For each of the four images, you must begin with your own photographs or scans of your originals…or both.
You must use Adobe Illustrator to create artwork using the traceover method we will discuss in class lecture.
The four cards must be related to each other. The way in which they relate is part of your design decision…they can relate by style, color palette, topic, typography or other graphic device.
While you must output your final image in color, you can complete the cards and envelopes using your choice of materials, with the object being to develop and creatively present a set of four 5″x7″, 5.25″, or 6.25″ square greeting cards with envelopes.
Workflow: Use Photoshop and Illustrator to prepare the greeting card images. Use Adobe InDesign to set up the file for print. You will then export the InDesign file to Adobe Acrobat in press resolution for your final print output.
Wednesday, the 7th of November is the day you are supposed to commit to your “final” publication. Each student should sketch thumbnails of each of the pages in the publication. We’ll review and you may refine your “dummies” in class. Your final project should contain a minimum of twelve pages. Create a log for your pub. The log is a list of the content, broken down by category: photos, graphics, text/story, and each element in your pubc. During class we will discuss layout and design, text formatting, style sheets, a style manual, and we will discuss deadlines for content gathering, design, and production of your project.
Class Notes, Chapters 12
Demonstration / Specialty Sash and Door. Students work with the ellipse and rectangle tool to recreate the graphic foundation for the SS&Door Logo.
Using straight lines only, create an abstract composition in Adobe Illustrator. All paths must be composed of two anchor points only, connected by a line segment. Using only black (no colors). Concentrate on the principles of design as you create your composition. The following key principles of contrast, repetition, alignment, and proximity should be reviewed when asking yourself how you might create visual interest in an abstract illustration.
Of all the elements in art, line is the most familiar to us. Since most tools that we use for writing and drawing are pointed, we have been making lines constantly since we were young children. What is a line? Other than a mark made by a pointed tool, it is a form that has length and width, but the width is so tiny compared to the length that we perceive line as having only one dimension. Geometry defines a line as an infinite number of points. The usual art definition of a line is a moving dot…Line is capable of infinite variety…A line is a minimum statement, made quickly with a minimum of effort but seemingly able to convey all sorts of moods and feelings.
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We continue our discussion of Paragraph and Character styles. Tabs and Paragraph rules are discussed and students will be given an exercise that relies heavily on: The use of a ruler, unit conversions, Tabs, paragraph rules, paragraph styles and character styles. You will be given a copy of the flyer shown here. You will use the rulers supplied and class time to reproduce the flyer.
Continuing our discussion of text formatting, we learn how to use style sheets.
Link to the menu exercise which was originally published in FatBits, a Macintosh user’s group newletter. It was written in the 1990’s for PageMaker’s style sheets and I recently updated it for InDesign.
If you’ve ever had to match a font with only a few words or even letters to go by, Identifont may save hours of research time. Identifont analyzes the anatomical features of the characters at hand. Enter the characters that match your sample text, and answer a series of questions to narrow the field. Once the requisite questions are answered, Identifont presents the likely candidate(s) from among the thousands of possibilities.
Reading – Typography 2
Introduction to Publication Design
Text Formatting Using Style Sheets. Continuing our discussion of text formatting, we will learn how to use style sheets.
Flowing Text
Readings from Roy Nelson’s “Publication Design” – Choose the readings that will help you with your final project.
Chapter 6 – Magazine Formula and Format
Chapter 7 – The Magazine Cover
Chapter 8 – Magazine – Inside Pages
Chapter 9 – Newspaper Design
Chapter 10 – Book Design
Chapter 11 – Miscellaneous Publications
Topics:
Step-by-Step Instructions for duplicating an existing page layout – “Wired”