Campus CLOSED Wednesday, 9-23-09

Campus is closed today due to the Moorpark fire, apparently caused by an overabundance of bullshit that went up in smoke.

8-up business card

Using the step and repeat process, prepare your business card to print 8-up for offset printing on an 8-1/2″x11″ sheet.

  1. Export your 1-up business card to a press quality pdf with: crop marks, use document bleed settings
  2. Place the pdf in InDesign
  3. Use the “step and repeat” process to set up your cards in 4 rows, 2 column for a horizontal, or 2 rows, 4 columns for a vertical card.
  4. Export to press quality pdf (no crops or bleeds) and print with no page scaling

Due: 9-14-09

Reading Assignment 9-14-09

Publication Design Workbook, A Real-World Design Guide, by Timothy Samara

Pages 34-59
Topic Areas Covered:

Reading

  • the typography of publications
  • crafting extended text
  • typographic detail: the finer points
  • composing text in space
  • developing informational hierarchy

Getting it Printed, by Eric Kenly and Mark Beach

Pages 22-43 – Type and Graphics

Publication Design, by Roy Paul Nelson

Pages 29-104

    Collage and manipulate

    Tonight will will continue our study of Photoshop, learning how to combine and manipulate images. The Photoshop illustration that you create for your Halloween party invitation should be comprised of a elements from a minimum of eight different images. Plus, you will need to add display text (a headline) in Photoshop. The remaining text will be created in InDesign and we will be working on this project over the next several weeks until it is due on October 8.

    In next week’s class, we will begin our discussion of scanning and retouching images. In preparation for this lesson, the this link provides the reading homework and files you can download for practice.

    Step and Repeat in InDesign

    The step and repeat function in InDesign comes in handy for a number of tasks, and does for prep-press what printers used to do with a process camera. When it comes to preparing files for printing, the set up depends on the type of press the job is printed on. Today, there are a number of reproduction processes that can be used to print a business card, which I’ll cite as an example, since that’s the project we’re currently working on. When choosing a printing process, one must consider the following:

    • Quantity – some printers won’t print under 1000
    • Stock – paper stock may be limited on low-cost business cards
    • Turnaround – fast turnaround times may limit choices of printer to laser process
    • Quality – “you get what you pay for”

    We’ll discuss file preparation as it relates to the above considerations and examine how the step-and-repeat feature plays a vital role in cutting production time and costs.

    ‘Trick or Treat’

    Tonight we will review the Photoshop environment, tool box, and layers while working on the sphere exercise, which you will use as a basis for a conceptual illustration that is then developed into an invitation to a Halloween Party. The entire project requires a workflow that includes Photoshop, InDesign and Acrobat. This project will be developed during class and labs over the course of the next several weeks.

    We’ll also review iPhoto and Photo booth and discuss how they can be handy tools for creative work.

    Photoshop Layer Basics

    The purpose of these two exercises is to give students a understanding of how raster images and their layers behave.

    Why Design Wise words from design authorities, reading assignments, et al.

    Making Selections – In-class exercise

    Spheres – In-class exercise – due sept. 10 by the beginning of class.

    • Beginning Layers
    • Marquee Selections
    • Simple Gradients
    • Modifying the edge of a selection

    HOMEWORK:

    Attach an image with your attendance

    Each week you need to attach a unique image to the email with your attendance report. Click for a full explanation.

    Reading Assignment 8-24-09

    GR M24

    Design It Yourself, Logos, Letterheads, & Business Cards. The Non-Designer’s Step-By-Step Guide, by Chuck Green

    pages 42-43

    Business Card Exercise

    Next week’s objectives (08-24-09)

    • Understand the InDesign Workspace
    • Create a new, custom sized document
    • Working with bleeds
    • Basic text tool, text and picture frames
    • Basic typesetting and formatting
    • Place images
    • Size and crop images

    EXERCISE:

    Business Card – follow this tutorial to practice some of the tools used to set up a business card. In Monday’s class we will review process and techniques for layout and production of the business card using your original material. There are no restrictions on subject matter or content for the business card, so in this case when we refer to business card, we are specifically speaking of a 3.5 inch x 2 inch page size with a .125 inch bleed.

    Here are a couple of must-see videos from “the past.” Enjoy.

    Shopping from home in 1999

    Apple’s Knowledge Navigator